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Beyond Founder-Led

The DeVain Collective

Running a business is complicated. Balancing it with the rest of your life? Even more so.

I'm Sheena Hunt, and Beyond Founder-Led picks up where my previous podcast, Beautifully Complicated, left off — but with sharper focus. This show is for women founders ready to stop being the bottleneck and start building businesses that don't require their presence in every room.

With 20+ years in Fortune 100 operations and close to 15 years as an entrepreneur, I've lived the chaos and found the path through it. Now I help mission-driven businesses scale sustainably — growing revenue without growing burnout.

Weekly episodes with tactical frameworks, client stories, and honest conversations about what it really takes to lead and live well.

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The DeVain

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Episodes

119 episodes

  1. Taking Back Your Calendar 20:09
  2. Knowing When to Walk Away 21:52
  3. Profit is a Decision 19:24
  4. Pricing is Personal 22:26
  5. Paying Yourself Well 21:00
  6. The Loneliness of Leading 23:30
  7. The Loyalty Question 20:58
  8. Letting Someone Go With Grace 22:40
  9. Hiring For The Business You're Becoming 27:35
  10. The Version of You the Business Outgrew 23:34
  11. Knowing When to Step In 27:30
  12. Real Authority 27:56
  13. Making Yourself Optional 31:40
  14. Letting Go of the Reins 32:50
  15. Delivery Beyond the Founder 32:20
  16. Value Where it Matters 34:15
  17. The Backend that Holds it All 36:04
  18. The First Ninety Days 34:05
  19. After the Yes 35:17
  20. The Pricing Problem: Pricing as a Leadership Decision 15:07
  21. The Pricing Problem: How To Raise Your Rates Without Losing Your Best Clients 16:19
  22. The Pricing Problem: Pricing For The Business You Actually Want 15:21
  23. The Pricing Problem: Why You’re Underpriced (And It’s Not Your Fault) 23:44
  24. Summer-Ready: The Operational Architecture That Lets You Take a Break 21:12
  25. Culture as Operational Architecture 19:42
  26. The Gap Between What You Say and What You Reward 20:42
  27. The Expertise Trap—When Being Good Keeps You Stuck 15:57
  28. The Performance Conversation—Feedback That Works 15:43
  29. The Meeting Problem—Less Time, Better Outcomes 19:19
  30. Decision Rights - Who Decides What 20:04
  31. When to Hire vs When to Systematize 20:34
  32. Building a Team That Thinks Like Owners 15:37
  33. The Loneliness of Leadership — Finding Support as a Founder 13:13
  34. The CEO Weekly Rhythm — Structuring Your Time for Strategic Work 18:30
  35. Stop Delegating Tasks, Start Delegating Outcomes 17:07
  36. The Difficult Conversations Your Growth Requires 17:52
  37. From $500K to $2M — What Actually Has To Change 21:28
  38. 5 Signs You've Outgrown Founder-Led Operations 24:46
  39. Relaunch — Welcome to Beyond Founder-Led 4:16
  40. Scaling is Complicated 17:58
  41. Prepping for Change is Complicated 16:29
  42. Customer Experience is Complicated 16:46
  43. In the Moment - Know Your Money 8:21
  44. Annual Planning is Complicated 17:26
  45. In the Moment - From Now to Next 11:27
  46. In the Moment - Jumping In 5:04
  47. Systematizing is Complicated 24:31
  48. Growing Pains are Complicated 23:54
  49. In the Moment - From Purpose to Impact 10:31
  50. In the Moment - Leading with a Message 6:04