Data Planet
Sales and Marketing Alignment: Building Shared Pipeline Accountability with Heather Adams
18:22
In this episode of Data Planet, host Emma Davis interviews Heather Adams, Principal Strategist of Catalyst GTM.
The conversation explores how modern B2B organizations can eliminate friction between sales and marketing by aligning teams around shared revenue goals, pipeline accountability, and data-driven collaboration.
Heather breaks down the evolution from traditional MQL-focused marketing to…