Data Planet
Modern Brand Teams: Aligning Content, Design, and Tech for Measurable Growth with Charles Lim
24:11
In this episode of Data Planet, host Emma Davis interviews Charles Lim, Head of Brand and Communications at PartnerStack. They explore how modern B2B companies are using partnerships as a scalable growth lever, moving beyond traditional channels like paid acquisition and outbound sales.
Charles breaks down the different types of partnership models—including affiliate, referral, and reseller—and…