Data Planet
Experiential Marketing: Turning Real-World Experiences into Scalable Growth with Kate Galligan
22:04
In this episode of Data Planet, host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club.
They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact.
Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term…