Data Planet
Demand Generation: Building an Inbound Marketing Engine from Scratch with Meaghan Ferneau
18:52
In this episode of Data Planet, host Emma Davis interviews Meaghan Ferneau, Director of Demand Generation at CarltonOne.
Meaghan shares how she built a demand generation function and inbound marketing infrastructure from the ground up, transforming marketing operations into a data-driven engine for growth. She explains how optimizing the marketing funnel and strengthening sales and marketing…