Data Planet
Automotive CRM Innovation: Building Customer Loyalty Through Better Engagement with Meghan Hakey
18:24
In this episode of Data Planet, host Emma Davis interviews Meghan Hakey, Director of Go-To-Market at DriveCentric.
Meghan shares how the automotive industry is evolving beyond legacy CRM systems by combining AI-powered automation with authentic human relationships to improve dealership performance and customer loyalty.
She explains why modern dealerships are embracing intelligent engagement…