Data Planet
Data Warehouse Marketing: Turning Enterprise Customer Data into Campaigns with Will Devlin
18:54
In this episode of Data Planet, host Emma Davis interviews Will Devlin, Senior Vice President of Marketing of MessageGears, a customer engagement software platform for enterprise B2C brands.
They explore how modern enterprise companies are struggling to turn massive volumes of fragmented customer data into meaningful, personalized marketing experiences, and how MessageGears helps solve this by…