Data Planet
Commercializing Luxury Fashion: Reaching the Right Customers with Amy Riordan
25:40
In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin Babi.
Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance.
She explains how e-commerce data helped Sachin & Babi better understand what customers wanted,…