Interneuron Effect
#9 - What Your Customers Want and Can´t Tell You - Melina Palmer
44:45
In this episode of Stop to Sell, Eduardo Mouta welcomes Melina Palmer, applied behavioral economist, CEO of The Brainy Business, podcast host, keynote speaker, consultant, and author of What Your Customer Wants and Can’t Tell You.
Together, they explore why customers are not always able to explain what they really want, how behavioral economics helps us understand buying decisions, and what…