Interneuron Effect
#8 - How to Build a Brand the Brain Trusts - Catarina Alves Ribeiro
56:14
In this episode of Stop to Sell, we explore how brands build trust in the mind of the customer.
Trust is not only created through messaging or visual identity. It emerges from how the brain interprets coherence, credibility, and emotional signals. When a brand communicates consistently and authentically, it becomes easier to create connection and reduce resistance in commercial…