Castuner

Cut Through!

Simon Baugh

How to communicate with clarity in a noisy world simonbaugh.substack.com

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Episodes

53 episodes

  1. Our black ball problem 13:33
  2. When to choose silence 17:19
  3. How to assess risk and improve preparedness 15:06
  4. How to say “No” 16:01
  5. Three AI risks corporate affairs directors should be worrying about now 17:27
  6. The four Cs of communications leadership. Part 4, Continuous improvement 13:39
  7. The four Cs of communications leadership. Part 3, Confidence 13:53
  8. The four Cs of communications leadership. Part 2, Capability 12:51
  9. The four Cs of communications leadership. Part 1, Clarity 13:51
  10. What knowledge matters when knowledge is abundant? 12:17
  11. Should my socials be more like Andy's? 14:45
  12. How to apply the COM-B model 19:14
  13. Use the Force, Luke! 12:57
  14. Ten questions communications leaders ask me about AI 22:39
  15. What happens in COBR? 15:54
  16. Why keeping your head down leaves you exposed 14:26
  17. New research: What drives support for companies? 18:01
  18. Winning the case, losing the argument 19:27
  19. How to set communications objectives 15:07
  20. How to be a better gossip 16:57
  21. Purpose under pressure 12:57
  22. The battle for reality 16:20
  23. The messenger is the message 14:01
  24. How to evaluate communications 21:06
  25. The wisdom of the long-distance train conductor 18:14
  26. Same vinegar, different response 20:55
  27. How to build a narrative 16:17
  28. Why AI isn't taking your communications job 17:20
  29. In defence of the spoken word 12:39
  30. How to combat misinformation 16:29
  31. Where do MPs get their news? 11:30
  32. How to run a pre-mortem 15:31
  33. Winning Strategies, Pt 5: Harness Distrust 17:20
  34. Winning Strategies, Pt 4: Demonstrate trust 17:50
  35. Winning Strategies, Pt 3: Co-create Trust 18:51
  36. Winning Strategies, Pt 2: Borrow Trust 16:16
  37. Winning Strategies, Pt 1: Earn Trust 15:05
  38. How to build trust 13:52
  39. Beyond the hype: Five practical AI actions for communications leaders 18:17
  40. BONUS: Why you should read Dario Amodei's article on AI alignment 17:57
  41. Why is communications so difficult today? Pt 4: AI Transformers, Rise of the Machines 22:49
  42. Why is communications so difficult today? Pt 3: The age of the algorithm 18:36
  43. Why is communications so difficult today? Pt 2: The start of the scroll 16:29
  44. Why is communications so difficult today? Pt 1: The Wizards of Menlo Park 14:54
  45. A Christmas Carol for Communicators 13:33
  46. What should Keir Starmer learn from Trump's communication? 10:18
  47. Lessons from Agent Garbo: the Spanish chicken farmer who tricked the Nazis 14:56
  48. Ten behavioural science principles every communicator should know ranked 19:50
  49. Why you don't see reality (and what this means for communicators) 12:01
  50. How prepared are you for a crisis? 16:02