Castuner

Your CMO Mentor

The Marketing Meetup

What if you could borrow the brain of a world-class marketer for half an hour?That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now.Brought to you by The Marketing Meetup.

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Episodes

28 episodes

  1. How do you get your CEO excited about a marketing idea? 50:45
  2. Creative boundaries: how to build a brand playground 17:39
  3. Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor 28:25
  4. How to convince your skeptical board by using research 55:43
  5. Stop telling people what to do. Tell them why to do it. 48:31
  6. Pip & Nut | AI won't replace great marketers - but it will change how they work 53:43
  7. THIS is how you grow a brand | Jodie Gillary, Kantar 55:28
  8. Measuring what Matters with the MD of Data, Measurement and Analytics at Google UK 1:06:35
  9. The illusion of productivity in the AI era | Duarte Garrido - DOJO AI 55:20
  10. The cost of constant organisational change | Patrick Brown, Adobe 19:51
  11. The ecosystem that makes high performers thrive | Naomi Walkland 23:26
  12. How great CMOs think about brand, risk and leadership with Jon Evans 1:09:20
  13. How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre 1:08:32
  14. How marketers can use consumer testing to make braver, smarter decisions 54:47
  15. The new science of TV advertising with Kate Waters from ITV 1:04:11
  16. How to run smarter marketing experiments (behavioural science explained) 49:46
  17. How marketing can lead AI transformation in your company 40:02
  18. How to justify brand marketing spend (and build trust with leadership) 51:27
  19. How to balance brand and demand without wasting budget or credibility 45:14
  20. How to Measure Creator Marketing (Without Follower Count) 50:46
  21. How to build a data-driven marketing strategy 57:32
  22. How to push back when everyone wants to copy competitors 46:06
  23. Samsung's CCO reveals: what really makes customers stay 1:02:32
  24. The Visibility Playbook: PR, SEO, content, and brand aligned 52:05
  25. How this VP turned a failing fitness brand around with no budget 55:44
  26. How to lead marketing that drives growth, with the CMO of Meta 50:23
  27. How to build brand on LinkedIn, with their VP of Marketing 50:13
  28. Your CMO mentor: real-world marketing advice from the brightest brains in the game 5:50