Intelligence Brief

Turning Local Data Into a Competitive Advantage

34:40

With over 1,500 independently-owned hearing clinics across the United States, Beltone knows that no two markets look exactly alike. A brand’s competitor in one city might not even exist another, and a tactic driving results for one location could be a waste of resources somewhere else.

National performance metrics can show how the brand is performing overall, but they can hide which locations…