Intelligence Brief
The Future of Paid Search in an AI World
34:01
Paid search isn’t broken…but it’s definitely changing. In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by CEO Mike Walrath for a conversation about the rising cost of paid search — and why AI is forcing marketers to rethink not just tactics, but the entire structure of marketing and measurement.
Cost-per-click (CPCs) are climbing, clicks are…