Intelligence Brief

What Agentic AI Really Means for Marketers

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Everyone is talking about “agents,” “assistants,” and “autonomous AI;” however, few marketers have a good understanding of what these systems truly do, or what they mean for how consumers discover and interact with brands.

In the third episode of The Visibility Brief, Rebecca Colwell, SVP of Marketing at Yext, and Christian Ward, Chief Data Officer, discuss one of the most trending concepts in…