Intelligence Brief
Competing in a World Without Rankings
25:44
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to unpack something many marketing leaders are quietly feeling: the way we’ve measured visibility for the last 20 years isn’t working the way it used to.
Impressions spike and dip without reason. Rankings change by the second. Clicks are disappearing. And as AI models…