The Owlgorithm
Brand Resets, Fresh Campaigns & The State of AI
1:08:21
Is your marketing too "perfect" to be trusted? 🤳🍔
In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest "vibe shift" in 2026 branding: The Anti-Campaign. We’re moving away from high-gloss production and leaning into the raw, messy reality of consumer life.
We kick things off with McDonald’s "Camera Rolls"—a brilliant "anti-advertising" play that…