Slackers
What Is a Brand, Really? (Part 1)
30:47
Most teams think “brand” means design.
Logos. Fonts. Color palettes. A rebrand presentation.
But that is not what a brand is.
In this episode, Jaime and Jonathan break brand down to its simplest and most useful definition:
A brand is a shortcut and a promise.
The shortcut is the feeling that fires in someone’s mind when they see your name. The promise is whether you consistently meet that…