12/1/2025 #ContentChat: Data-Driven Content Strategy with Insights That Matter

Dec 6, 2025 48:20

Audio file

Erika Heald and Maureen Jan discuss the importance of using data-driven content strategies to create unique, relevant content. Maureen, with extensive experience in marketing and tech, emphasizes the abundance of data available, including product usage trends, support tickets, and AI-transcribed sales calls.

They highlight the value of proprietary research and anonymized case studies in…