ExecDNA
From Kitchen Recipe to 500 Stores: Building a Food Brand from Scratch | Karen Prado
39:19
In this episode of Startup and Scaleup People, Mario sits down with Karen Prado, founder of ChimiLove, the award-winning South American sauce brand now stocked in more than 500 stores across the UK and Canada.Karen shares how a homemade chimichurri recipe became a fast-growing FMCG business, the realities of scaling a food brand, and the lessons learned from building a premium product in a…