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How to Build Brands People Believe In: From ROUTE 66® to The Wild Geese with André Levy
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André Levy is the Chairman of Protégé International Group and Lodestar Licensing, and one of the rare operators who has lived every chapter of modern commerce: expelled from Egypt, rebuilt in the UK, forged his career across Africa, Asia, and Latin America, opened markets by hand, survived corporate politics, and then created global brands—ROUTE 66® and The Wild Geese—rooted in story, truth,…