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Neal Foard on Storytelling That Wins Trust
1:29:23
Haggai is a paying customer of Neal Foard’s Storyfire—and this episode is the “how it actually works” playbook. After 30+ years in advertising and sales, Neal has a simple conviction: most people don’t lose deals because their product is weak—they lose because their story is forgettable.
We talk about the real mechanics behind persuasion: why the best pitches feel like show business, how to…