SHeCOMMERCE
Episode 24: Cara Pratt From Media to Moment, Rewriting Commerce Through Connection
24:43
What’s really holding brands back in modern commerce? According to Cara Pratt, it’s not a lack of data. It’s a lack of alignment.
In this CANNES Confidential episode of SHeCOMMERCE, Cristina and Jacqui sit down with Cara Pratt, President of Global Retail & Media at Circana, for a candid conversation about the future of commerce, retail media, and what it actually takes to turn data into…