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Open Haus

Haus

Hosted by Haus Chief Marketing Officer Olivia Kory, Open Haus highlights the stories, tactics, and strategies the most recognizable enterprises in the world use to make marketing investment decisions.About Haus: Haus is the causal marketing platform leading brands trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology enables brands like Dyson, Wayfair, Sonos, Fanduel, SharkNinja, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale.

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Episodes

26 episodes

  1. Building a Culture of Experimentation with Squarespace's Josh Groth 52:57
  2. Can A Model Predict Incrementality? 47:15
  3. What To Do After a Bad Incrementality Test Result 35:52
  4. Incrementality Testing at Scale: Lessons from Newton CMO Aaron Zagha 44:32
  5. How to Find The Marginal Efficiency of Your Marketing 22:10
  6. The Modern Marketing OS: Live with Zach, Olivia, and Greg 59:37
  7. The World Class Measurement Playbook w/ Wayfair and SharkNinja 52:44
  8. Olivia and Chandler React to the Marketing Operators' Incrementality Episode 40:55
  9. Beyond Meta and Google: A Framework For Diversifying Your Media Mix 37:35
  10. Operationalizing MMM & Experiments 52:29
  11. The Incrementality Awards: Highlighting The Best Measurement Learnings from 2025 47:49
  12. Measure Big Bets With Time Tests 27:39
  13. Bridging the Marketing-Finance Gap 28:28
  14. Google Ads in the Age of AI 51:03
  15. Incrementality AMA - An unfiltered conversation with Olivia Kory and incrementality experts 58:25
  16. In the Tariff Trenches With Michael Wieder, Co-founder and President of Lalo 23:09
  17. Winning Internationally - The playbook for global expansion 53:08
  18. Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too) 52:46
  19. The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch 57:23
  20. Growth and Measurement Trends: Perspectives from a Growth Marketing Consultant to Prose and More 47:40
  21. Mastering Mobile App Measurement: Insider Insights from TextNow and VSCO 43:20
  22. 5 Mistakes Brands Make When Running Marketing Experiments: Lessons from Evaluating $1B+ in Marketing 57:09
  23. Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study 43:20
  24. Marketing Measurement in a Post-Cookie Era: Learnings from FanDuel and Hulu 32:55
  25. The Ultimate Marketing Measurement Showdown: Attribution vs. MMM vs. Incrementality 34:30
  26. Is your marketing actually working? Getting started with incrementality 31:40