Decode Sessions
Reformation's Glow Up Had a Very Unglamorous Ending
22:35
"Brand loyalty and virality are not the same metric. Reformation built one of the most talked about retail concepts in fashion, and then forgot that the experience is not the content."
This week Anna talks about how she walked into Reformation in Sloane Square on a random Friday and left with more questions than purchases. What she found was one of the most fascinating fashion brand strategy…