The Incremental Marketer
The Future of Media Mix Modeling | Vince Scopino, Senior Director Analytics Products at Slingwave
29:40
Is Media Mix Modeling the secret weapon for smarter marketing—or just another data headache?
Vince Scopino, Senior Director of Analytics Products at Slingwave, unpacks the evolution of Media Mix Modeling (MMM) and its current state. He explores the growing role of open-source tools, the irreplaceable value of human expertise in data interpretation, and the challenges of accurately forecasting…