Inside Partnering
Heidi Bullock: Data, Partners, and the New Rules of Marketing
12:02
The Fastest Marketing Cycle We Have Ever Seen
When I sat down with Heidi Bullock, CMO at Tealium, at the CMO Huddles SuperHuddle in Palo Alto, she began with a statement that set the tone for everything that followed.
“We are in a cycle of speed right now I have never seen before.”
Marketing is shifting so quickly that messaging polished in Q1 might be irrelevant by Q2. Market noise, rapid AI…