Inside Partnering
Erica Hakonson: The Hidden Work Behind Successful Co-Sell
35:20
One of the clearest themes from this conversation with Erica Hakonson is that partner strategy has to reflect where a company actually is in its lifecycle. Too many organizations copy a partner model that worked for someone else, without asking whether it fits their own stage, resources, or goals.
Erica has lived this from multiple angles - advising partners inside the Microsoft ecosystem,…