Inside Partnering
Margaret Adam: From Analyst to Operator in the Partner Ecosystem
18:12
When it comes to partnerships, few people have seen the industry evolve quite like Margaret Adam. After 14 years as a leading ecosystem analyst at IDC, she then helped Salesforce scale its massive partner GTM and is now shaping the future of the channel as Director of Product Marketing at Channelscaler.
I chatted with Margaret at the El PRADO Hotel in Palo Alto, just ahead of Channelscaler’s…