The Effectiveness Gap
Perspective
Perspective’s Nike Stellamans and Marcel Verhaaf explore all the stages and participants in the design process. In their quest to bridge the effectiveness gap they explore requirements and opportunities to get better design solutions for brands in FMCG/CPG.Through conversations with brand owners, experts and partners in the process they look for opportunities to learn. With these podcasts they aim to challenge current practices and start more open exchanges to do better.www.wegiveperspective.com