Tech Overflow
Is Alexa Really Listening?
47:49
Ever had an ad land so perfectly it felt like your phone must be listening? We open season two by pulling back the curtain on why targeting feels psychic without constant eavesdropping. Smart speakers like Alexa and Siri rely on wake words and short cloud trips to respond, but the real signals come from everyday behaviour: where we go, what we search, how we scroll, who we share with, and even…