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Made For Canada

Cheyanne O'Driscoll

Made for Canada is the marketing podcast for small business owners and independent entrepreneurs who are done trying to make big-box or guru advice fit a business it wasn't built for. Hosted by marketing consultant Cheyanne O'Driscoll, who's worked with 250+ independently owned Canadian businesses, each episode breaks down owner-led marketing built for small budgets, limited time, and the direct customer connection bigger brands don't have. If you're a small business owner ready to grow without acting like a bigger brand, this is your show.

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Episodes

68 episodes

  1. Why Your Small Business Marketing Strategy Isn’t Driving Growth 20:24
  2. Small Business Growth: How to Tell If Your Marketing Is Holding You Back 19:05
  3. How Canadian Small Businesses Can Grow in 2027 Without Raising Prices 35:19
  4. Why Buy Canadian Love Isn’t Turning Into Small Business Sales 17:32
  5. Why Buy Canadian Marketing Isn’t Working for Your Small Business 17:45
  6. Why Buy Canadian Shoppers Can't Find Your Small Business 14:55
  7. Does Your Small Business Really Need to Be on Social Media? 21:37
  8. Canadians Are Changing Their Buying Habits: What That Means for Your Small Business 19:01
  9. Stop Blaming the Economy: What the Buy Canadian Surge Means for Small Business Owners this Fall 10:46
  10. The Small Business Marketing Myth of Location, Location, Location 18:05
  11. Back to Business: The Marketing Structure Small Business Owners Are Missing 16:27
  12. The Real Reason Small Businesses Are Getting Called Out for AI Slop 26:06
  13. You're Not Bad at Marketing, You've Just Been Doing the Wrong Kind 25:51
  14. The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 5 24:21
  15. The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 4 14:20
  16. The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 3 15:08
  17. The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 2 12:33
  18. The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 1 17:34
  19. Strategy First Episode 4: Your Entry Decision 26:54
  20. Strategy First Episode 3: Your Sequence Decision 30:19
  21. Strategy First Episode 2: Your Competitive Decision 37:55
  22. Strategy First Episode 1: Your Direction Decision 47:01
  23. Why Your Small Business Marketing Feels Like Guesswork — Even When You're Tracking 25:34
  24. What Zero-Click Search Is Exposing About Your Small Business Marketing 14:29
  25. The Decision Every Small Business Should Make Before Running Ads 25:29
  26. Why Your Small Business Marketing Feels Busy But Isn’t Driving Growth 19:08
  27. The Missing Marketing Strategy You Need to Grow Your Small Business 29:40
  28. Why Your Small Business Marketing Isn’t Turning Into Sales 23:16
  29. Why AI Images Are Hurting Your Small Business Marketing (And What to Do Instead) 22:07
  30. Small Business Marketing Strategy: Stop Chasing Visibility 16:57
  31. The Local Moat: Your Real Competitive Advantage in Marketing 27:30
  32. Small Business Marketing Systems: Moving Beyond Referrals and Word of Mouth 14:15
  33. Why Most Small Business Owners Struggle With Marketing Consistency 14:49
  34. Why Funnels and Email Systems Often Fail Small Businesses 19:29
  35. The Micro-Business Reality: Why Generic Marketing Advice Fails Independent Businesses 19:30
  36. What Is Demand? Why Canadian Small Businesses Struggle with Sales in 2026 19:13
  37. How to Increase Small Business Demand Without More Promotion 20:26
  38. The Inconvenience of Community: Your Advantage as a Small Business 20:46
  39. Why Execution Without Strategy Turns Marketing Into an Expensive Mistake 27:08
  40. Marketing Strategy for Small Businesses: In-Market vs Out-of-Market 24:49
  41. Defining Your Target Market as a Small Business: What Demographics Miss 18:55
  42. Small Business Marketing in 2026: When to Plan and When to Execute 21:52
  43. Market Research for Small Businesses: Why Relationships Beat Big Data 22:52
  44. Stop Buying Marketing: How Canadian Small Businesses Build What Actually Works 20:42
  45. Top 3 Marketing Mistakes by Canadian Small Businesses in 2025 29:17
  46. How to Choose the Right Marketing Goals for 2026 for Your Small Business 28:57
  47. Marketing Skills Every Canadian Small Business Owner Needs 23:58
  48. Marketing Planning for Canadian Small Businesses in 2026 30:18
  49. Why Familiarity Sells: The Nostalgia Effect in Holiday Marketing 14:00
  50. Simple Holiday Marketing for Canadian Small Businesses 19:27