Creative Ops Compass
Why Your Failed Creative Ops Initiative Deserves a Second Chance (And How to Know When)
8:36
We've all heard the quote about insanity being "doing the same thing over and over and expecting different results." It's often attributed to Einstein, which makes it feel like scientific fact. But it's complete nonsense.
In this minisode, Jesse challenges this widely misquoted phrase and explores why in-house creative teams give up too easily on initiatives that failed once. From DAM system…