Inside the Stack
TV Ad Measurement Is Broken. Tatari Wants to Fix It.
27:04
On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it.
They dig into signal loss, why traditional identifiers no longer work, and why most clean rooms weren't built for TV workflows in the first place. Heaton explains how…