Inside the Stack
Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?
25:48
AI can build a marketing mix model in days, not months. But can you trust what it tells you? In this episode of AdExchanger's Inside the Stack, Madan Bharadwaj, founder and CEO of M-Squared, explains why faster modeling makes human judgment more important. With 20 years in the attribution space, Bharadwaj walks through why no single method is the truth and why causal attribution means…