Inside the Stack
Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte
37:35
AI is rapidly shaping how brands understand consumers, but what happens when you feed those models stale, fragmented data?
On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Matt Tipperreiter, VP of Product Strategy at Experian, and John Oronte, Director of Partnership Growth at AtData, to talk about the flaws hiding in modern consumer intelligence. Marketers have…