Castuner

Asia AIM

Robert Heldt

B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia & the wider APAC region. From generating demand and localizing brands to shaping PR strategy and executing ABM in Asia, this podcast brings you behind the scenes with marketing leaders and business visionaries driving growth in APAC’s most competitive industries.AIM B2B, a Tokyo-based integrated PR and marketing agency, this show is built for business leaders, marketers and innovators ready to drive results in Asia’s high-stakes, fast-moving B2B environment. Whether you’re launching an account-based marketing campaign, building brand trust in high-context cultures or unlocking new demand generation channels, Asia AIM Podcast delivers real-world insights grounded in APAC expertise. As

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Episodes

18 episodes

  1. Alfonso Asensio on Digital Wisdom: What Ancient Greek Philosophy Teaches Leaders About AI 38:43
  2. AI Transformation in Japan: Why The Human Side Matters with Hiromi Hara 42:18
  3. What Isn't Said: Reading the Room in Japanese Business with Maria Shimura 47:12
  4. Why Hiring In Japan Requires a Different Playbook with Darren McKellin 50:11
  5. Decoding the Hidden Rules of Japanese Business with Richard Mort 48:17
  6. Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici 33:05
  7. Japan's Talent "Epidemic" (And How to Fix It) With Dr. David Sweet 43:58
  8. B2B Buyer Journey Reset: AI, GEO and the Silent Shortlist with Halel Porat 43:36
  9. Building A Brand Operating System with Andreas Moellmann 1:02:05
  10. Interpretation, Not Translation: Localizing Your Global Brand's Story for Japan with Sayuri Namiki 39:03
  11. Trust in B2B PR & Marketing: Ross Rowbury on How to Earn Attention 44:27
  12. B2B Brand Storytelling in Asia with Dave McCaughan 53:39
  13. The Future of Leadership in Asia: Kaizen, Jugaad, and Empathy in Action with Paul Dupuis 38:35
  14. One Region, Many Markets: Maximising the Impact of Global Campaigns in Asia Pacific & Japan with Vivien Dao 34:58
  15. Relationships First: The Unwritten Rules of B2B Sales in Japan with Dr. Greg Story, President, Dale Carnegie Training Japan | Ep 3 41:30
  16. Navigating Japan’s SaaS Market: Localization & Partnerships with Shay Khosrowshahi, MD YuLife Japan | Ep 2 40:30
  17. Cracking B2B Marketing in Asia: How AIM’s Adapt-Implement-Maximize Framework Wins Japan & APAC | Ep 1 38:40
  18. Asia AIM Trailer 4:18