Intangify
Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer
54:07
What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies.
With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and…