Cracking the Code
The Search Intent Revolution: Why Your Keywords Are Right But Your Prospects Still Can't Find You
26:44
Traffic does not equal demand
A lot of firms see more website visitors and assume their marketing is working.
But that can be a dangerous mistake.
More visitors do not always mean more qualified prospects.
Sometimes it means junk traffic, weak intent, and bad data that makes your pipeline look healthier than it really is.
In this episode, we break down why professional service firms need to…