Cracking the Code

Fix Strategy Before Tactics and Scale B2B Growth with Kathy Macchi and Patrice Greene

Jul 14, 2026 25:58

B2B marketing often fails not because of bad tactics, but because of missing strategy and poor alignment across teams. In this episode, we break down how companies can move from scattered execution to a unified growth engine.

Kathy and Patrice of Inverta explain why most companies jump straight to tactics and how that creates fragmented results that don’t scale.

In this episode we discuss:

•…