Cracking the Code
Inside Intel: Marketing Automation Systems for Local Service Businesses with Charles Craggett
29:14
In this episode of Cracking the Code, I spoke with Charles Craggett, founder of Become the Authority, about how automation, CRM systems, and better lead handling can transform service businesses — especially in the trades.
We discuss:
Why systems matter more than marketing tactics
How speed-to-lead wins more business than pricing
Using automation to move leads from inquiry → customer →…