Cracking the Code
C4 Website Conversion: 2×1.4×5=14 (The Math That Changes Everything)
23:26
In this episode of Cracking the Code, we unpack the difference between addition and multiplication — and why most professional service firms are stuck in linear growth.
Random acts of marketing feel productive. A little SEO here. Some ads there. Maybe a new social channel. But without sequence, effort only adds. It doesn’t multiply.
We break down the C4 framework:
Convert – Fix speed,…