Cracking the Code
From Interest to Intent: Why Being the Best Isn’t Enough How to Become the Obvious Choice Online
26:28
Being better is not the same as being chosen
A lot of firms lose work to competitors they know they outperform.
Better team. Better experience. Better outcomes.
But the prospect still picks someone else.
In this episode, we break down why that happens and why expertise alone is no longer enough.
The episode covers the Capture Blueprint, vanity traffic, search intent, AI recommendations,…