Cracking the Code
C4 Website Conversion: The Proof Stack That Converts Even the Most Skeptical Prospects
20:12
In this episode of Cracking the Code, we challenge a hard truth: most firms are still using a marketing model built in 1898.
The old funnel assumes buyers move in a straight line. Today’s buyers don’t. They research, compare, leave, return, and evaluate you against competitors across 37+ touchpoints. If you’re still pouring money into ads without fixing the foundation, you’re funding your…