Cracking the Code
C4 Website Conversion: 15% of Your Prospects Can't Use Your Website
23:11
In this episode of Cracking the Code, we expose the “leaky bucket” problem in modern marketing — and why pouring more money into ads won’t fix a broken website.
Most firms chase traffic first. But if your site can’t convert, you’re scaling waste.
We break down:
Why accessibility gaps can block up to 15% of your market
How ADA risk ties directly to revenue loss
The 5 most common…