Cracking the Code
The AI Search Disruption: Who's Telling Your Practice's Story (Hint: It Might Not Be You)
25:43
Most of the buying decision happens before the call
By the time a prospect talks to you, they have already formed an opinion.
They have checked your website. Read your reviews. Compared your competitors. Scanned your content. Looked for proof that you understand their problem.
In this episode, we break down why professional service firms cannot rely on the sales call to do all the work.
The…