Cracking the Code
Inside Intel: From Magic to Marketing The Science of Attention & Conversion with Jimi Gibson
33:08
Most websites look good but fail to convert.
In this episode, Jimi Gibson, VP of Brand Communication at Thrive, explains why. The problem is not design. It is messaging. Most businesses jump straight to pitching instead of building connection, which causes prospects to lose interest before they ever take action.
Jimi shares a simple framework based on the psychology of magic: connection,…