Cracking the Code
The Organic Compounding Effect: Why Paid Ads Are a Rental and Organic Traffic Is an Asset You Own Forever
24:43
More traffic is not the same as more buyers
A lot of firms celebrate website traffic before they understand what kind of traffic they have.
That can be a costly mistake.
Some visitors are ready to act.
Some are researching.
Some were never a fit in the first place.
In this episode, we break down why raw traffic can mislead professional service firms and why qualified intent matters more…