Cracking the Code
The Authority Model: Turn Your Expertise Into a Category of One
25:21
Your marketing should not depend on the sales call
A lot of firms expect the consultation to do too much.
Explain the problem. Build trust. Prove expertise. Handle objections. Justify the price. Close the deal.
That is a lot to ask from one conversation.
In this episode, we break down why most of the buying decision happens before a prospect ever gets on the phone.
We cover the Capture…