Behind the Funnel
Yarek Matacz
Most companies don’t have a lead problem — they have a funnel problem.
Behind the Funnel is a business podcast that breaks down how B2B companies actually acquire customers and scale revenue. Hosted by Yarek Matacz, founder of JPM Media and Co-Hosts Nick Cross and Marcus Sousa. The show goes beyond surface-level marketing advice to explore the real systems, strategies, and decisions that drive predictable growth.
Each episode features conversations with SaaS founders, operators, consultants, and B2B leaders who are actively building and scaling companies. Instead of theory or generic “growth hacks,” these discussions unpack the acquisition engines behind real businesses — from outbound systems and paid acquisition to funnel architecture, offer design, and sales processes.
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